The members of the buying center are often from different functional areas and desire different benefits from a purchasing agent.

Question

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The members of the buying center, such as users, influencers, buyers, and deciders, come from different functional areas such as production, finance, engineering, and marketing. Each member has their own interests, preferences, and evaluation criteria and may desire different benefits from a purchasing agent, such as cost reduction, quality improvement, delivery reliability, technical support, or supplier diversity. Understanding these diverse needs and addressing them in a customized way can enhance the effectiveness of the purchasing function.

The Members of the Buying Center Are Often from Different