The personal communication between buyer and seller is typically viewed as less credible because of the negative image many consumers have of salespeople.
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Q116: Marketing communications strategy consists of advertising, publicity,
Q117: A marketing strategy can be defined in
Q118: The critical task for the marketing strategist
Q119: Personal selling may be an important element
Q120: Sales promotion and publicity are typically viewed
Q122: Personal selling has the advantage of allowing
Q123: Advertising-driven marketing communication strategies are most appropriate
Q124: Advertising-driven marketing communication strategies are most appropriate
Q125: Personal selling-driven marketing communication strategies are appropriate
Q126: Personal selling-driven marketing communication strategies are appropriate
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