CRM is primarily a technology strategy.

Name: CRM is primarily a technology strategy.
Brand: Quizplus
Rating: 4.9 (36 reviews)

Question

Quizplus · Accepted Answer

While technology is an important aspect of CRM, it is not the only strategy. CRM is a customer-focused business strategy that involves understanding, managing, and building relationships with customers to maximize customer satisfaction and company profitability. It also involves various other strategies such as customer segmentation, customer service, marketing, and sales.

CRM Is Primarily a Technology Strategy