Advertising-driven marketing communications strategies are best when all of the following characteristics exist except
A) There are many buyers.
B) Buyers are concentrated geographically.
C) Purchase information needs are low.
D) Purchases are not important.
E) Products being purchased are low in complexity.

Question

Quizplus · Accepted Answer

Advertising-driven marketing communications strategies are typically more effective when the audience is dispersed geographically, not concentrated. This is because advertising can reach a wide audience across different locations efficiently.

Advertising-Driven Marketing Communications Strategies Are Best When All of the Following