Which of the following is not one of the desired outcomes of an optimal reward system?
A) Encourage specific activities which are consistent with the firm's overall marketing and salesforce objectives and strategies.
B) Provide a mix of both compensation and noncompensation rewards comparable to other firms.
C) Attract and retain competent salespeople, thereby enhancing long-term customer relationships.
D) Be clear and flexible enough to allow the kind of adjustments that facilitate administration of the reward system.
E) Provide an acceptable ratio of costs and salesforce output in volume, profit, or other objectives.

Question

Quizplus · Accepted Answer

Providing a mix of both compensation and noncompensation rewards comparable to other firms is not necessarily a desired outcome of an optimal reward system. While it is important to provide competitive compensation, the focus should be on designing a reward system that encourages specific activities consistent with the firm's objectives and strategies, attracts and retains competent salespeople, is clear and flexible enough to allow for adjustments, and provides an acceptable ratio of costs and salesforce output in volume, profit, or other objectives.

Which of the Following Is Not One of the Desired