The motivation task is incomplete unless salespeople's efforts are
A) aimed at improving overall salesforce sales.
B) channeled in directions consistent with the overall strategic role of the salesforce within the firm.
C) channeled into profitable activities.
D) concentrated on sales quotas and ineffective activities are eliminated.
E) motivated towards activities that improve the company's bottom line as well as the corporate image.

Question

Quizplus · Accepted Answer

Motivating salespeople is only effective if it aligns with the overall strategic role and goals of the salesforce within the company. This ensures that sales efforts are targeted towards activities that will have the greatest impact on the company's success. A, C, D, and E are all important considerations, but they are incomplete without the overarching goal of aligning sales efforts with the company's strategic direction.

The Motivation Task Is Incomplete Unless Salespeople's Efforts Are