_______ is a record of what is actually observed; ______ is grounded in how coders interpret it.
A) Manifest content; latent content
B) Latent content; a unit of analysis
C) A unit of analysis; manifest content
D) Latent content; manifest content

Question

Quizplus · Accepted Answer

Manifest content is the concrete words, phrases, or items in a communication that are directly observable, while latent content refers to the underlying meaning or interpretation derived from the manifest content.

_______ Is a Record of What Is Actually Observed; ______

_ Is a Record of What Is Actually Observed;