The MOST effective type of inducement to offer potential online research participants is
A) "loyalty points" that can be exchanged for goods or services.
B) offering to provide participants with the results of the study.
C) offering to make a donation to charity on the respondent's behalf.
D) entry in a lottery to win a prize once the research is completed.

Question

Quizplus · Accepted Answer

Loyalty points that can be exchanged for goods or services are tangible and provide immediate value to participants, making them a highly effective inducement.

The MOST Effective Type of Inducement to Offer Potential Online