Compared to offline research, online research is less vulnerable to
A) social desirability effects.
B) participant attrition.
C) participants providing data more than once.
D) all of the above.

Question

Quizplus · Accepted Answer

Online research is less vulnerable to social desirability effects because of increased anonymity and decreased face-to-face interactions. Online research also has less participant attrition due to the convenience of participating from home. Finally, online research can prevent participants from providing data more than once through the use of unique identifiers and cookies. Therefore, all of the options listed are correct.

Compared to Offline Research, Online Research Is Less Vulnerable to