Compared to quantitative researchers, QUALITATIVE researchers are more likely to
A) study behavior in a laboratory setting.
B) focus on identifying cause-and-effect relationships among variables.
C) try to maximize internal validity.
D) focus on understanding how people experience and interpret events in their lives.

Question

Quizplus · Accepted Answer

Qualitative researchers are interested in exploring people's perspectives and experiences, and understanding the meaning they attach to their lived experiences. They often use in-depth interviews, focus groups, and participant observation to collect rich data that reveals the complexities and nuances of human behavior. They do not typically manipulate variables in a controlled laboratory setting or aim to establish cause-and-effect relationships among variables. Instead, they seek to develop a deep understanding of the social and cultural contexts in which people's behaviors and beliefs are situated. Internal validity is still important in qualitative research, but it is usually prioritized differently than it is in quantitative research.

Compared to Quantitative Researchers, QUALITATIVE Researchers Are More Likely to