Which of the following are true about syndicated cross-tabbed data?
A) Column A gives you the total (raw) number of users
B) Indices over 100 in Column D indicate a greater likelihood of use for that variable/group.
C) Information on product and media usage are available
D) Data are collected from large samples of consumers on a regular basis
E) All of the above are true

Question

Quizplus · Accepted Answer

Syndicated cross-tabbed data typically include total numbers of users, indices indicating likelihoods of use, information on product and media usage, and are collected from large, regular consumer samples.

Which of the Following Are True About Syndicated Cross-Tabbed Data