When a seller raises the switching costs of its customers:
A)the seller's costs of production switch between custom production and mass production as the number of customer changes.
B)customers are discouraged from using the company's product because the company keeps creating new versions of the product.
C)it attracts customers by having a low initial price, but then customers must pay extra when they actually switch the product on to use it.
D)its customers find it difficult or costly to switch to a different seller of the product.

Question

Quizplus · Accepted Answer

When a seller raises the switching costs of its customers, it means that the customers find it difficult or costly to switch to a different seller of the product. This could be done through various means, such as creating contracts or requiring specific equipment, making it challenging for customers to abandon the product or service.

When a Seller Raises the Switching Costs of Its Customers