What current development is making it possible for businesses to use more sophisticated price discrimination strategies than they were able to use before this century?
A)Sellers now produce more advanced versions of products.
B)Communication is moving away from the use of land-line phones.
C)Sellers now have access to massive amounts of digital data on individual customers.
D)Large numbers of people have moved out of extreme poverty in countries like China.

Question

Quizplus · Accepted Answer

The massive amount of digital data available on individual customers, such as through social media, online shopping, and browsing history, allows businesses to gather information on consumer preferences and behaviors, enabling more precise targeting of pricing strategies based on specific segments of their customer base. This trend is often referred to as "big data" and is one of the most significant developments in business strategy in recent years.

What Current Development Is Making It Possible for Businesses to Use