In deciding how many segments to divide its market into, a company should look for ways to identify clear segments that have _____ demand.
A)distinctly different
B)equal reservation
C)mirror image
D)overlapping

Question

Quizplus · Accepted Answer

The company should look for distinctly different segments in order to effectively meet the specific needs and preferences of each segment. This will lead to better customer satisfaction and increased sales. Dividing the market into overlapping or mirror image segments can lead to confusion and ineffective marketing strategies. Equal reservation is not a relevant factor in this context.

In Deciding How Many Segments to Divide Its Market Into