The strategic gain from an anticipatory action that can force a rival to respond less aggressively is the definition of:
A)a second-mover advantage.
B)an anticipatory response advantage.
C)a first-mover advantage.
D)leading triggers.

Question

Quizplus · Accepted Answer

A first-mover advantage refers to the strategic gain gained by a company that first introduces a product or service to the market. In this case, the anticipatory action taken by the company can force its rival to respond less aggressively, giving the company the upper hand in the market. A second-mover advantage comes when a company is able to learn from the mistakes and successes of a first-mover and make improvements to their product or service, giving them an advantage over the first-mover in the long run. Anticipatory response advantage and leading triggers are not commonly used terms in this context.

The Strategic Gain from an Anticipatory Action That Can Force