Counterhegemonic messages emphasize subordinate group agency through acts of resistance to dominant cultural messages and use culture as a site of resistance.

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Counterhegemonic messages aim to challenge and subvert dominant cultural messages and empower subordinate groups by highlighting their agency and resistance. This is often achieved through cultural forms and practices, such as art, music, and social media, which are used to generate alternative narratives and meanings that challenge the dominant culture. Counterhegemonic messages also aim to mobilize people to take collective action against oppression and injustice.

Counterhegemonic Messages Emphasize Subordinate Group Agency Through Acts of Resistance