Sociologists refer to this term when describing control of the mass media and the transmission of ideologies that work to the benefit of the dominant group.
A) dominant group domination
B) mass manipulation
C) mass brainwashing
D) cultural hegemony

Question

Quizplus · Accepted Answer

Cultural hegemony refers to the dominance of a particular culture over others, achieved through the spread of its values, beliefs, and perceptions through various means, including the mass media. It implies the control of the dominant group over the production and dissemination of ideas and knowledge, which favors their interests and worldview.

Sociologists Refer to This Term When Describing Control of the Mass