When creating a questionnaire about customer satisfaction with a large department store, a researcher asks, 'How often do you make purchases from our store?' with answer choices such as: 'Very Often', 'Often', 'Sometimes', 'Seldom', and 'Never'. When analyzing the data from this questionnaire, the researcher may encounter difficulty when assessing the store's popularity because:
A) the researcher used vague quantifiers in his question.
B) the question was categorical.
C) the question was double-barreled.
D) the question used technical terminology.

Question

Quizplus · Accepted Answer

The question used vague quantifiers such as "very often" and "sometimes", which can mean different things to different people. It is difficult to measure the actual frequency of purchases made by customers with these options.

When Creating a Questionnaire About Customer Satisfaction with a Large