A researcher wants to determine the satisfaction level of a group of townspeople after the construction of a nearby power plant. He plans to create a satisfaction survey with only closed-ended questions. Which of the following should the researcher do first?
A) Talk to potential respondents to find out what they think the key questions are and what their responses would be
B) Run a series of taped focus groups
C) Read about the townspeople's' former reactions to energy management policy
D) All of these

Question

Quizplus · Accepted Answer

Each of these steps (talking to potential respondents, running focus groups, and researching past reactions) would provide valuable insights for creating a relevant and comprehensive satisfaction survey. These actions help in understanding the context, concerns, and perspectives of the townspeople, ensuring that the survey questions are pertinent and cover the necessary aspects of their satisfaction with the power plant.

A Researcher Wants to Determine the Satisfaction Level of a Group