An approach to qualitative data analysis in which data collection and analysis proceed iteratively to produce a theoretical understanding is known as ________.
A) Grounded theory
B) Iterative analysis
C) Field notes
D) In-depth interviewing

Question

Quizplus · Accepted Answer

Grounded theory is an approach to qualitative data analysis in which data collection and analysis proceed iteratively to produce a theoretical understanding. In this approach, the researcher examines the data to identify patterns, which are then used to generate ideas and hypotheses about the social phenomena being studied. These hypotheses are then tested against additional data collected in subsequent rounds of analysis, leading to a deeper understanding of the phenomenon being studied.

An Approach to Qualitative Data Analysis in Which Data Collection