_______ describes what happens over time when a specialized word, for example a brand name, becomes a commonplace and universal term for a category of things, such as using Band-Aid to describe a sticky, plastic wound covering.
A) Analogy
B) Marketability
C) Generality
D) Genericide

Question

Quizplus · Accepted Answer

Genericide is the term used to describe what happens when a specialized word or brand name becomes a generic term for a whole category of products. This often happens when a particular brand becomes so dominant in the market that people no longer refer to the category by its generic name, but instead use the brand name as a stand-in. Examples include Band-Aid, Kleenex, and Xerox.

_______ Describes What Happens Over Time When a Specialized Word