In Swinney's 1979 crossmodal priming study, which condition led to decreased activation of the test word's meaning that was not primed?
A) Decreasing the ISI between the test word and the prime
B) Presenting the study passage at a louder volume
C) Increasing the ISI between the test word and the prime
D) Presenting the study passage text on the screen along with the auditory presentation of the study passage

Question

Quizplus · Accepted Answer

Swinney's 1979 study found that increasing the ISI (interstimulus interval) between the test word and the prime led to decreased activation of the test word's meaning that was not primed. This suggests that the processing of the prime interferes with the processing of the test word, and that more time is needed for the interference to dissipate before the test word can be processed accurately.

In Swinney's 1979 Crossmodal Priming Study, Which Condition Led to Decreased