What is a potentially dangerous result of audience fragmentation?
A) Audience members now have more prosocial power than they did before convergence.
B) Audience members choose to receive only the news and information that reinforce their beliefs and values.
C) Audience members have a hard time making decisions because they are exposed to so many diverse viewpoints.
D) Audience members have short attention spans and need media items that are short and quick.

Question

Quizplus · Accepted Answer

Audience fragmentation refers to the phenomenon of audiences becoming increasingly specialized and divided based on factors such as age, race, gender, and interests. One potential danger of this is that people may choose to only consume content that reinforces their pre-existing beliefs and values, leading to echo chambers where they are less likely to be exposed to diverse viewpoints and challenging ideas. This can result in polarization, confirmation bias, and a lack of critical thinking.

What Is a Potentially Dangerous Result of Audience Fragmentation