How have advertisers responded to peoples' use of digital video recorders to fast-forward through commercials?
A) They have completely stopped advertising on television.
B) They have appealed to the government for new laws.
C) They have created limited copyright technologies to curb copying.
D) They have increasingly used product placements in television shows.

Question

Quizplus · Accepted Answer

Advertisers have increasingly used product placements in television shows as a way to reach viewers who may fast-forward through traditional commercials. This allows them to integrate their products and branding into the content of the show, making it less likely that viewers will skip over the advertisement.

How Have Advertisers Responded to Peoples' Use of Digital Video