Brad and Hiro use an app from the NikeFuel campaign that transcribes their daily activities into points. Allowing them to compete with each other and earn rewards, this system is based on the principles of __________.
A) swarming
B) gamification
C) male bonding
D) multitasking

Question

Quizplus · Accepted Answer

The system described of using an app to compete with others and earn rewards based on daily activities is an example of gamification. Gamification is the use of game-like features and mechanics, such as points, badges, and leaderboards, to engage and motivate individuals in non-game activities.

Brad and Hiro Use an App from the NikeFuel Campaign