The most famous proponent of medium theory, __________ coined the phrase "the medium is the message."
A) Stuart Hall
B) Elisabeth Noelle-Neumann
C) Marshall McLuhan
D) George Gerbner

Question

Quizplus · Accepted Answer

Marshall McLuhan is the most famous proponent of medium theory and coined the phrase "the medium is the message." The other options, Stuart Hall, Elisabeth Noelle-Neumann, and George Gerbner, were also prominent media theorists, but they did not formulate the idea of "the medium is the message."

The Most Famous Proponent of Medium Theory, __________ Coined the Phrase