__________ are widely used by media researchers and marketers to help them draw conclusions about media behavior.
A) Epistemologies
B) Political economies
C) Focus groups
D) Digital divides

Question

Quizplus · Accepted Answer

Focus groups are commonly used by media researchers and marketers to gather qualitative data about media behavior from a small group of individuals. This allows them to explore attitudes and opinions about media consumption in-depth and gain insights into consumer behavior. While epistemologies and political economies may inform media research, they are not specific tools used to collect data. Digital divides, on the other hand, refer to inequalities in access to digital technology and are not a research method.

__________ Are Widely Used by Media Researchers and Marketers to Help