The Metro Survey Area (MSA) is defined by Arbitron as what geographical area?
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Q3: According to a recent Ipsos study of
Q4: Radio research initially began in what decade?
Q5: Which early survey company began the practice
Q6: In 1963, the Broadcast Rating Council was
Q7: Which research company is the current leader
Q9: Arbitron uses what method to determine ratings?
Q10: Which groups are most likely to be
Q11: What does Cost Per Thousand (CPM) mean,
Q12: Cost Per Thousand (CPM) means:
A) The salesman´s
Q13: The most important use of ratings is?
A)
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