A sales objective of "Sell 150 percent more over the next 12 months" likely fails on which characteristic of properly developed goals?
A) realistic, yet challenging
B) specific and quantifiable
C) time specific
D) consistent with organizational mission

Question

Quizplus · Accepted Answer

A sales objective of "Sell 150 percent more over the next 12 months" fails the realistic characteristic of properly developed goals. While it is specific, quantifiable, and time-specific, it is not realistic to expect a 150 percent increase in sales in just 12 months. A goal that is realistic yet challenging takes into account current resources, market conditions, and past performance.

A Sales Objective of "Sell 150 Percent More Over the Next