Salespeople determine the specific needs of the buyer early in the selling process so that a good match can be made between the product's attributes and the needs of the buyer.

Question

Quizplus · Accepted Answer

This statement is true. Salespeople need to determine the specific needs of the buyer in order to ensure that the product they are selling is a good fit and can meet those needs. This is done early in the selling process so that time and resources are not wasted on selling to someone who ultimately will not benefit from the product.

Salespeople Determine the Specific Needs of the Buyer Early in the Selling