How does the textbook define the process of converting new customers into lifetime customers by continually adding value to the product?
A) building goodwill
B) customer extraction
C) value substitution
D) customer conversion

Question

Quizplus · Accepted Answer

The textbook defines the process of converting new customers into lifetime customers by continually adding value to the product as building goodwill. This means that by consistently providing additional value and exceeding customer expectations, a business can create a positive relationship with customers that will lead to repeat business and loyalty.

How Does the Textbook Define the Process of Converting New