When using electronic materials as visual sales aids, a salesperson should be cautious to prevent the presentation from taking over the sales dialogue.

Question

Quizplus · Accepted Answer

The purpose of using electronic materials as visual sales aids is to supplement and enhance the sales dialogue, not overpower it. It is important for the salesperson to maintain control of the conversation and the focus on the customer's needs and concerns.

When Using Electronic Materials as Visual Sales Aids, a Salesperson