When available, what kind of statistics carries the highest credibility as statistical proof providers?
A) statistics from authoritative, third-party sources
B) statistics from internal research
C) statistics from the sales force
D) statistics from an advertising agency

Question

Quizplus · Accepted Answer

Statistics from authoritative, third-party sources carry the highest credibility as they are often unbiased and have no vested interest in promoting a particular agenda or product. Internal research may come across as biased, statistics from the sales force may be too focused on promoting sales, and statistics from an advertising agency are biased towards promoting the product.

When Available, What Kind of Statistics Carries the Highest Credibility