Stereotypes are most likely to be activated when
A) we know the target person well.
B) we have limited information about the target person.
C) our goal is to see others as individuals.
D) we want to avoid putting our thoughts into action.

Question

Quizplus · Accepted Answer

Stereotypes are most likely to be activated when we have limited information about the target person. When we lack information, we tend to rely on generalizations and assumptions based on the person's group membership, which are the basis of stereotypes. When we know the target person well, it is easier for us to see them as individuals, and when our goal is to see others as individuals, we actively work to avoid stereotypes. Likewise, when we want to avoid putting our thoughts into action, we are more likely to engage in effortful thought and override stereotypes.

Stereotypes Are Most Likely to Be Activated When