In terms of salesperson behaviour, there is no difference between serious listening and social listening.

Question

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Serious listening refers to actively paying attention and focusing on understanding the customer's needs and concerns, while social listening is a more passive form of listening where salespeople gather information about customers through social media and online platforms. These two types of listening require different behaviours from salespeople to be effective, and the distinction between them is important in developing effective sales strategies.

In Terms of Salesperson Behaviour, There Is No Difference Between