According to the textbook, which of the following conclusions have studies in cognitive psychology drawn regarding the use of pictures in communications?
A) Adding pictures can significantly influence the meaning and credibility of the message.
B) Pictures convey meaning in abstract ways that are difficult to control between individuals, thus limiting their use in sales communication.
C) Creating a mental picture in the receiver's mind is not recommended because it limits deeper understanding.
D) Pictures that reinforce the verbal message will enhance understanding and are more easily recalled than abstract words and symbols.

Question

Quizplus · Accepted Answer

Studies in cognitive psychology have concluded that pictures that reinforce the verbal message will enhance understanding and are more easily recalled than abstract words and symbols. Adding relevant pictures can improve comprehension and retention, making them a powerful tool in sales communication.

According to the Textbook, Which of the Following Conclusions Have