From the salesperson's perspective, how is the primary difference between social listening and active listening characterized?
A) by a higher level of concentration and cognition about the messages received
B) by a greater focus on interpreting the nonverbal communication observed
C) by a much lower ratio of speaking versus listening
D) by greater emphasis on situational factors and context

Question

Quizplus · Accepted Answer

Social listening involves monitoring and analyzing social media and online conversations to gather insights about customers and their needs, while active listening is focused on paying close attention to verbal and nonverbal cues during face-to-face interactions with customers. The primary difference between the two is that social listening is more cognitive and analytical, while active listening requires more focused concentration on the customer and their messages.

From the Salesperson's Perspective, How Is the Primary Difference Between