In business buying, the augmented features included in the total market offering that go beyond the buyer's expectations and have a significant impact on customer satisfaction are known as delighter attributes.

Name: In business buying, the augmented features included in the total market offering that go beyond the buyer's expectations and have a significant impact on customer satisfaction are known as delighter attributes.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement correctly defines delighter attributes in business buying.

In Business Buying, the Augmented Features Included in the Total