Generally speaking, business markets experience higher levels of demand fluctuation than consumer markets do.

Question

Quizplus · Accepted Answer

Business markets often have longer sales cycles, more complex purchasing processes, and larger order sizes, leading to more volatility in demand. Consumer markets, on the other hand, tend to have more stable demand patterns, with fluctuations driven more by seasonal or cultural factors.

Generally Speaking, Business Markets Experience Higher Levels of Demand Fluctuation