With respect to buying teams, what is the term for members of an organization who are in a position to control the flow of information to and between vendors and other buying centre members?
A) influencers
B) deciders
C) purchasers
D) gatekeepers

Question

Quizplus · Accepted Answer

Gatekeepers are members of an organization who control the flow of information to and between vendors and other buying centre members. They may decide what information is passed on to other members or vendors and may also control access to key decision-makers in the organization.

With Respect to Buying Teams, What Is the Term for Members