A focus group refers to
A) the group that becomes the focus of attention in field observation.
B) a group that purposely draws attention to itself.
C) a type of group interview.
D) a group randomly chosen for observation.

Question

Quizplus · Accepted Answer

A focus group is a type of group interview where a small group of people (usually 6-10) are brought together to discuss a topic or product. The group is led by a moderator who asks open-ended questions and encourages discussion among the participants. The goal of a focus group is to gather in-depth insights and opinions from the participants about a particular topic.

A Focus Group Refers to