In a content analysis of magazine advertisements, one researcher analyzed the presence of female stereotypes in selected issues of Time and Vogue. What would be the recording unit in this study?
A) Selected issues of Time and Vogue
B) Magazine advertisements featuring women
C) Presence or absence of stereotypic images of women
D) Stereotypic images of women

Question

Quizplus · Accepted Answer

The recording unit in this study would be magazine advertisements featuring women since the researcher is specifically analyzing the presence of female stereotypes in these advertisements. The other options (A, C, and D) are either too broad or too focused for the scope of this study.

In a Content Analysis of Magazine Advertisements, One Researcher Analyzed