A ____ is identified once the buyer acknowledges the importance of benefit.
A) Potential benefit
B) Confirmed benefit
C) Value proposition
D) Feature
E) None of the above

Question

Quizplus · Accepted Answer

A potential benefit is simply an idea of what value a product or service can offer. A confirmed benefit is when the buyer acknowledges the importance of the benefit, indicating that they see real value in the product or service. A value proposition refers to the unique benefits that a product or service offers to a specific target market. Features are the characteristics or qualities of a product or service. Therefore, the best choice is option B, as it accurately describes the point at which a potential benefit becomes valuable to the buyer.

A ____ Is Identified Once the Buyer Acknowledges the Importance