Which type of pricing orientation relies upon benchmarking?
A) cost-based pricing orientation
B) customer value-based pricing orientation
C) competition-based pricing orientation
D) price-based pricing orientation

Question

Quizplus · Accepted Answer

Competition-based pricing orientation relies upon benchmarking of competitor prices to determine the price point for a product or service. Cost-based pricing orientation uses internal costs to determine price, customer value-based pricing orientation uses the perceived value to customers to determine price, and price-based pricing orientation is not a commonly recognized pricing orientation.

Which Type of Pricing Orientation Relies Upon Benchmarking