Which of the following targeting strategies is most commonly used?
A) marketing automation strategy
B) mass marketing
C) multi-segment strategy
D) concentration strategy

Question

Quizplus · Accepted Answer

Multi-segment strategy is the most commonly used targeting strategy among businesses as it allows them to target multiple segments with tailored marketing messages and offerings. This approach recognizes that different groups of consumers have different needs and preferences, and tailors marketing efforts accordingly. The other options are not as widely used as multi-segment strategy. Mass marketing is becoming less popular as it does not account for individual preferences, leading to lower engagement and higher costs. Marketing automation strategy and concentration strategy are more specialized targeting approaches that may not apply to all businesses.

Which of the Following Targeting Strategies Is Most Commonly Used