An individual's perception, in a subjective and personal way, of the degree of foreignness of another country in known as? Please select all that apply.
A) Liability of foreignness
B) Cultural distance
C) Cultural friction
D) Psychic distance

Question

Quizplus · Accepted Answer

Psychic distance is assessed at an individual level based on the perception of the degree of foreignness of another country. Cultural distance reflects differences in cultural norms and values among countries. Cultural friction refers to two or more entities from different countries that cultural resist with one another in real contact.

An Individual's Perception, in a Subjective and Personal Way, of the Degree