_______ assumptions and experiences are those ideas that are embedded in own cultural context and may easily lead to myopic misunderstanding in the formulation and implementation of the international marketing process. Please select all that apply.
A) Integrated
B) Geocentric
C) Polycentric
D) Ethnocentric

Question

Quizplus · Accepted Answer

The correct response is d) since ethnocentrism is the evaluation of other cultures according to preconceptions originating in the standards and customs of one's own culture. This limits intercultural competence.

_______ Assumptions and Experiences Are Those Ideas That Are Embedded