Global factories need to understand heterogeneous consumption patterns if they are to successfully market their products and services across national borders.

Name: Global factories need to understand heterogeneous consumption patterns if they are to successfully market their products and services across national borders.
Brand: Quizplus
Rating: 4.8 (39 reviews)

Question

Quizplus · Accepted Answer

It is not correct. Both heterogeneous and homogeneous consumption patterns need to be understood and balanced because of cross-cultural similarities and cultural differences.

Global Factories Need to Understand Heterogeneous Consumption Patterns If They