As a result of disruptive innovation _______
A) A company once dominant keep the pace with new innovation
B) A company once dominant keep the pace with new innovation with more costs
C) A company once dominant keep the pace with new innovation with less costs
D) A once-dominant company is reluctant or unable to commit fully to this innovation

Question

Quizplus · Accepted Answer

Companies know that they are victims of disruptive innovation when it is evident that a rival's innovation requires incumbents to undertake a complete overhaul of the business model. When an industry is transformed by disruptive innovation, often the once-dominant are reluctant or unable to commit fully to this revolution and this allows others, often start-ups, to emerge as the new industry leaders.

As a Result of Disruptive Innovation _______