What elements in the overall communications environment are making it possible to do pointed, quick and detailed research that was not possible until recently?

Question

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The Answer is Three critical elements have made research in PR more easily, inexpensively and quickly done. The amount of data that has become readily available with the digitization of media, social media and other inputs has increased dramatically. Tools for creating valid surveys have become more inexpensive and easier to use. Tools such as Survey Monkey make surveys quick and easy to mount. Finally, the power of computers to handle data has increased even as prices of technology have gone down.

What Elements in the Overall Communications Environment Are Making It